New campaign to entice pickers to the region

September 7, 2022 6:26 am in by


A severe labour shortage is standing in the way of local growers as they approach the peak of the season for many crops.

The Bowen Gumlu Growers Association has launched a new digital campaign, “Pick Paradise”, aimed at boosting the workforce on our farms.

Designed to attract and retain a workforce within the agriculture and aquaculture industries, the campaign focuses on the beauty of the region and the superior work life balance on offer.

The digital platform features a job noticeboard for the free advertising of roles in horticulture, agriculture and aquaculture workplaces.

Bowen Gumlu Growers Association CEO Ry Collins says it is a perfect time to reignite interest in working in the region.

“With the horticulture industry at peak production, and the mango season beginning in November, workers in the region could be guaranteed ongoing positions in a variety of roles,” Mr Collins says.

“Pick Paradise also presents a new opportunity for growers to advertise upcoming positions for free on the website and then use the hashtag #pickparadise to remain connected across social media.”

Image: Supplied